Elevated Essentials

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New this season

Hoodie - Black

Hoodie - Black

Hoodie - Black
Rs.2,999.00
Hoodie - Cloud Grey

Hoodie - Cloud Grey

Hoodie - Cloud Grey
Rs.2,999.00

Flat 15% off on Tees

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Boxy tee (Unisex) - White
Sale

Boxy tee (Unisex) - White

Boxy tee (Unisex) - White
Rs.1,699.00 Rs.1,999.00
Boxy tee (Unisex) - Slate Blue
Sale

Boxy tee (Unisex) - Slate Blue

Boxy tee (Unisex) - Slate Blue
Rs.1,699.00 Rs.1,999.00

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Intentional design

Everything we do starts with why

Made with care

We believe in building better

My story

Born from a midnight idea. Built from scratch. The Minimal creates premium essentials. Timeless, sleek, and made to adapt to you.

Not just basics. Essentials that elevate.